As we head to a referendum in just over a fortnight, there’s a fierce battle for the ‘yes’ and ‘no’ vote playing out in the land of social media.
From Tiktok to Instagram and Facebook the messaging is short, sharp and constant, and it’s reaching millions of voters.
In this episode, Professor of Political Communication at La Trobe University, Andrea Carson, on why the No campaign is dominating on platforms like Tiktok, where it is exposing its messages to a group of young and first-time voters.
And how the social media messaging could translate at the ballot box.
Read more here:
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